In this episode of The Stash Cast, host Stash sits down with Ivan Klyzhenko, founder of a global SaaS product design agency, to talk about what it really takes to build great software for real businesses — not just shiny startups.
Ivan shares his journey from writing code at 17 to leading high-impact UI/UX projects for ERP and CRM platforms in industries like healthcare, construction, fleet management, and real estate. They discuss:
Why “simple” design is often the most powerful
The importance of working with people you actually like
Why older, established B2B companies are his sweet spot
How bad UX is killing good products
The surprising role of tractors, cow tracking, and excavators in modern software
And why real buttons (yes, physical buttons) might be due for a comeback
If you care about product design, user experience, or how tech is transforming legacy industries, this one’s for you.
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